This redesign project aims to revitalize the brand and open new perspectives and markets. Drawing inspiration from the intricate Gothic architectural elements of Milan's Duomo, our design concept infuses these historic influences into contemporary pop-up architecture.

Imagine a temporary installation that echoes the soaring arches and delicate tracery of the Duomo's façade, translated into modern materials and structures. This pop-up design pays homage to Milan's rich cultural heritage and creates a visually striking and memorable experience for visitors.

The design aims to captivate audiences with a blend of tradition and modernity through innovative use of space, light, and materials. It serves as a dynamic platform for the brand to engage with a diverse audience and showcase its products or services in a fresh and immersive environment.

By leveraging the iconic motifs of the Duomo, this pop-up architecture project not only redefines the brand's image but also invites exploration and discovery, enticing both local residents and tourists alike to experience a unique fusion of past and present within a temporary yet impactful setting.